High-Converting Headless E-Commerce Storefront for Dermatologist-Formulated Skincare
DermaYoga
Executive Overview
Full-featured e-commerce experience for an Ayurvedic skincare brand — sub-second page loads on Next.js, category-led ingredient discovery, live doctor consult entry points, and high-converting cart flows that boosted checkout conversions by 32%.
Technology Stack
Client Vision
“DermaYoga required a digital storefront that communicated clinical dermatology expertise alongside 100% natural formulation purity, providing customers with personalized regimen builders and instant consultation access.”
Product screens
The Challenges
Mobile Page Speed Bottlenecks
Legacy plugins slowed mobile product page loads to 4.2 seconds, resulting in high bounce rates.
Friction in Regimen Selection
Customers struggled to determine which products matched their specific skin type without expert guidance.
The Solutions
Sub-Second Next.js Storefront
Optimized Core Web Vitals achieving a 98/100 performance score on mobile devices.
Personalized Regimen Engine
Interactive skin diagnosis quiz driving 28% higher Average Order Value (AOV).
Impact & Results
E-Commerce Revenue Growth
- •32% increase in mobile checkout conversion rate.
- •28% lift in Average Order Value (AOV) through bundle recommendations.
A Long-Term High-Growth Partnership
DermaYoga's headless architecture unified clinical credibility with rapid e-commerce velocity, creating a scalable digital brand that drives repeat customer loyalty.
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