Custom Operations CRM & Fleet Dispatch Engine for Travel Leads, Bookings, and Marketing ROI
Mahasu Travels
Executive Overview
End-to-end operations CRM and dispatch engine for a travel business — managing Google and Meta ad leads, automated PDF quotation generation, driver and fleet assignment, and real-time revenue analytics on PostgreSQL.
Technology Stack
Client Vision
“The travel company operated across multiple websites and ad campaigns. They needed a single centralized operations engine where sales agents could convert leads into bookings in minutes, and management could track driver payouts and ad spend ROI in real time.”
The Challenges
Slow Quotation Generation
Manual itinerary and pricing calculations took agents up to 4 hours per customer inquiry, leading to lost bookings.
Zero Ad Spend Attribution
Management spent thousands on Meta and Google Ads without knowing which campaigns yielded confirmed payments.
Fleet Coordination Errors
Driver schedules and vehicle assignments in WhatsApp groups caused frequent miscommunications and missed pickups.
The Solutions
Automated Itinerary Builder
Dynamic quotation engine generating customizable hotel and transport pricing in under a minute.
Real-Time ROAS Analytics
Direct integration tracking ad spend versus confirmed booking revenue per marketing channel.
Impact & Results
Operational Velocity & Revenue
- •98% faster quote turnaround (from 4 hours to under 60 seconds).
- •35% increase in lead-to-booking conversion rate.
A Long-Term High-Growth Partnership
Mahasu Travels CRM unified lead acquisition, dispatch, and marketing ROI into a single high-velocity operations engine, laying the groundwork for rapid multi-city travel expansion.
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