Google Ads management & conversion optimization for steady off-season leads

Google Ads management and conversion optimization for a Himachal Pradesh cab and tour operator — rebuilt conversion tracking, restructured campaigns on real performance data, and improved lead quality while lowering cost per lead.

The challenge

Himachal Tourism Cab, a cab and tour service operating across Himachal Pradesh, was investing in Google Ads without any real visibility into performance. Their website's conversion tracking wasn't set up correctly, which meant they had no reliable data on how visitors were engaging with their enquiry forms — making it nearly impossible to know which campaigns, keywords, or landing pages were actually generating bookings versus simply consuming budget.

What we built

• Rebuilt conversion tracking from the ground up — every form submission captured and attributed to source
• Audited and restructured the Google Ads account based on actual performance data
• Refined audience targeting to reduce spend on low-intent traffic
• Reallocated budget toward campaigns and keywords driving real bookings
• Optimized landing pages to improve visitor-to-enquiry conversion rates

Outcomes

• Cost per lead ↓ 20%
• Lead quality ↑ 30%
• Conversion rate ↑ 10%
• Steady, qualified leads during traditional off-season — previously slow and unpredictable
• Reliable attribution from click to enquiry for ongoing campaign decisions

Stack