One dispatch CRM for leads, bookings, and marketing ROI

Operations CRM for a travel dispatch business — lead pipeline, quotes, bookings, driver assignment, ad spend tracking, and revenue dashboards.

The challenge

Mahasu Travels ran dispatch on spreadsheets and disconnected tools. They needed one system for leads from Google/Meta ads, quote-to-booking conversion, driver coordination, and marketing ROI visibility.

What we built

• Unified dashboard: leads, quotes sent, bookings confirmed, revenue on record
• Lead management with source split (Google Ads, Meta, website, manual)
• Bookings, drivers, vehicles, itineraries, and hotels modules
• Ad spend & marketing ROI with CPL and ROAS tracking
• Role-based access, search, and new-lead quick actions

Outcomes

• Single dispatch view replacing fragmented workflows
• Revenue trend and lead-source analytics for marketing decisions
• Booking and driver ops in one CRM instead of multiple tools
• Scalable foundation for multi-website travel operations

Stack